Dave’s 30 years of real estate marketing, advertising, market research, and writing experience
As Marketing Director at First In Promotions
Going back to the
Forward to right now, and Kohl is bringing “Virtual Reality For Real Estate” to builders, developers, and rehabbers. His marketing plans are designed to get properties sold prior to completion or being ready. He also performs Feasibility Studies to identify investment property opportunities, provides advance renderings for contractors, produces workshops and seminars for industry professionals, buyers, and sellers. ‘Real Estate Marketing Masters Mix’ enables Kohl to share his knowledge and experience with his followers at their convenience.
REAL ESTATE MARKETING MASTERS MIX PODCAST
Developing Your Own Leads
Doing some basic scouting of your farm area for "rescue properties" can directly lead to more than one future client. A home in obvious need of repair could be an opportunity for you without you having to so much as pick up a screwdriver. Becoming the agent that took...
Get Me More Leads
Dave and Scott discuss the pros and cons of going with 'outside' companies to generate leads before adding several separate strategies for generating leads direct to you. Having your social media and/or web site be the "first" to create buzz about something important...
Working with real estate investors
Dave and Scott share strategies on how and why agents can access more inventory and generate repeat business by working more closely with real estate investors. Find out how sending them properties to buy could result in them sending you specific listings in return,...
Strategies For Marketing Your Farm Area
Buyers and sellers are more comfortable working with an agent that is involved with and relates to the community. Dave and Scott review techniques for your social media and marketing you can use to engage your followers and database. Find out ways to track school...
Size Matters
With some big cities and suburban areas going with smaller homes and micro-apartments, Dave and Scott examine the best techniques for marketing and promoting properties of various sizes. A small unit downtown could be worth as much as a three-bedroom ranch house on a...
Your Creative Year Ever
Sometimes you don't always think creativity with real estate in the same sentence but you would be surprised just how creative the business can be. From listings to digital strategy, your agent business thrives when you become your most creative self. Because...
Strategies For Inquiries
Dave and Scott provide a path for how to respond to your inquiries about your properties and/or your brand which more effectively engage your potential client. You can zoom in on their most important concern, which helps you to follow up more effectively while making...
How to grow visibility for your business
In order to gain traction, you must work towards building top of funnel strategies for acquiring visibility for your real estate business. In this episode, digital strategist Scott Winterroth explains tactics for growing visibility for your real estate business with...
Becoming the Number One Agent
Chances are you are 'number one' in something that you do. If you don't know it, neither do your potential clients. Dave and Scott provide strategies and examples of how you can position yourself as a leader in one or more important categories. Perhaps you sold the...
How Mobile First Indexing can affect your strategy
Dave shares how to spin a down market report into a positive and Scott shares a follow up to Episode 12 regarding a new Google rank factor called Mobile-First Indexing. Google: Mobile-Friendly Test The article of the week: Peoria ranked one of the worst real estate...
How to take advantage of other agents
Dave and Scott offer strategies from their workshops about methods of finding and tracking specific agents that can most efficiently lead to buyers and sellers within your areas of expertise. These methods include being able to track competitor's social media feeds...
How recent changes to Google’s Ads will affect your real estate marketing
This episode, we discuss how recent changes to Google's Advertising products can and will change how you a market yourself online. The Real Estate Marketing Master Mix Podcast co-host Scott Winterroth share information on the recent rebranding on Google Adwords into...
How to delegate so you can sell homes
In this episode, Scott and Dave are joined by Jason Rosado, who brings his 25 years of experience as a Business & Executive Coach. Jason discusses ways to find your passion, highlight your success activities, and bring it to the forefront of your business, as well...
Converting Renters Into Buyers Within Your Marketing Plan
Dave Kohl and Scott Winterroth share ideas on how to leverage renters for your real estate marketing strategy.
Do’s And Don’ts Of Direct Mail For Agents
Direct Mail remains an important consideration for an effective marketing and advertising presence to potential as well as to current clients. Dave and Scott review methods for making it work effectively, whether as a stand-alone or as a reinforcement to your other...
Tips for strategic home showings
In this episode, Real Estate Marketing Masters Mix podcast host Dave Kohl walks us through some great tips for more strategic home showings. Including creative ways to spin the undesirable and profit from a few easy real estate marketing tips including how to hide a...
Timing your real estate marketing promotions
Dave Kohl and Scott Winterroth talk about timing your real estate marketing promotions to create context with what is on your real estate prospects mind. A few puns but there are some great tips on why you should think more about timing for both marketing your real...
Networking for more Business
Dave Kohl and Scott Winterroth review proven methods of choosing which business networking events and venues will be most productive. Discover techniques for finding the people you most need to meet to grow your real estate business and discover some of the best...
The Three “S” of Social Media Content for Real Estate
Dave and Scott talk about what we call the Three "S" of social media content for real estate professionals with great examples of how each "S" can help you leverage social media to grow your visibility online. We talk about why just posting an image might not be the...
Positioning Yourself for More Clients
Dave and Scott provide examples of ways that power agents position themselves to be the "go to" contact for their specialty. Even if you sell more than "north side condos" or "medical professionals", having that one element to what you do that keeps other agents and...
How to talk up transportation into your selling
Episode Number 3: Talking up transportation and parking