Dave’s 30 years of real estate marketing, advertising, market research, and writing experience
As Marketing Director at First In Promotions
Going back to the
Forward to right now, and Kohl is bringing “Virtual Reality For Real Estate” to builders, developers, and rehabbers. His marketing plans are designed to get properties sold prior to completion or being ready. He also performs Feasibility Studies to identify investment property opportunities, provides advance renderings for contractors, produces workshops and seminars for industry professionals, buyers, and sellers. ‘Real Estate Marketing Masters Mix’ enables Kohl to share his knowledge and experience with his followers at their convenience.
REAL ESTATE MARKETING MASTERS MIX PODCAST
How Will All of the Working From Home Impact Real Estate?
Scott and Dave analyze how the significant percentage of people working from home could continue for years to come and how to anticipate the impact on real estate. Living near transportation may not matter as much if employees don't need to commute every day....
Ace the Gram – Real Estate Instagram Tips
For real estate professionals that love taking photos and using them to promote their business, Instagram has become more and more valuable among the social media choices. In this edition, Scott and Dave talk with Vivien Conway of the Ace The Gram podcast. Ace The...
Tips for helping with a construction or large contractor project
Dave and Scott reveal expert tips on the ins and outs of helping with a construction or large contractor project. Taking the extra steps to make sure a project you are involved in gets completed within deadlines and with as few obstacles as possible is the goal. You...
Part 2: The whole search on Branding
This episode is a topic continuation of our last episode on The Whole Search and Nothing But The Search. Except in this episode, Dave and Scott focus on branding and how agents can own their space online with their brand. Learn some strategies and tactics for branding...
The whole search and nothing but the search
Dave and Scott share some interesting data and strategies around property searches, from both a user perspective and a search engine optimization angle. Listen in for some great tips that you can use to elevate your real estate marketing game.
Maximize your Market Research
In this episode, Dave and Scott share some tips for researching for better real estate marketing data and how great information can help you better leverage your position as a market leader. Follow Dave: @davekohlonlineFollow Scott: @swinterroth
Real Estate SEO Tips in 2019
Dave and Scott share some current advice on how real estate agents and other real estate professionals can leverage search engine optimization in 2019. Contrary to what you may be hearing, Search Engine Optimization (SEO) is not dead but it just ever-evolving. Be sure...
Sourcing for photography
There's always the need for great photos for real estate listings. What about photos and imagery for other marketing and social media content? Since using photos from the MLS is not something you want to do, especially if the listing is not your own, in this episode...
How To Attract Even More Attention To Your Listings
Dave and Scott present examples and strategies for gaining attention to your listings which have little or nothing to do with the actual property being for sale. These are valuable whether you hold open houses or not, and whether you have a budget or not. There are...
Developing Your Own Leads
Doing some basic scouting of your farm area for "rescue properties" can directly lead to more than one future client. A home in obvious need of repair could be an opportunity for you without you having to so much as pick up a screwdriver. Becoming the agent that took...
Get Me More Leads
Dave and Scott discuss the pros and cons of going with 'outside' companies to generate leads before adding several separate strategies for generating leads direct to you. Having your social media and/or web site be the "first" to create buzz about something important...
Working with real estate investors
Dave and Scott share strategies on how and why agents can access more inventory and generate repeat business by working more closely with real estate investors. Find out how sending them properties to buy could result in them sending you specific listings in return,...
Strategies For Marketing Your Farm Area
Buyers and sellers are more comfortable working with an agent that is involved with and relates to the community. Dave and Scott review techniques for your social media and marketing you can use to engage your followers and database. Find out ways to track school...
Size Matters
With some big cities and suburban areas going with smaller homes and micro-apartments, Dave and Scott examine the best techniques for marketing and promoting properties of various sizes. A small unit downtown could be worth as much as a three-bedroom ranch house on a...
Your Creative Year Ever
Sometimes you don't always think creativity with real estate in the same sentence but you would be surprised just how creative the business can be. From listings to digital strategy, your agent business thrives when you become your most creative self. Because...
Strategies For Inquiries
Dave and Scott provide a path for how to respond to your inquiries about your properties and/or your brand which more effectively engage your potential client. You can zoom in on their most important concern, which helps you to follow up more effectively while making...
How to grow visibility for your business
In order to gain traction, you must work towards building top of funnel strategies for acquiring visibility for your real estate business. In this episode, digital strategist Scott Winterroth explains tactics for growing visibility for your real estate business with...
Becoming the Number One Agent
Chances are you are 'number one' in something that you do. If you don't know it, neither do your potential clients. Dave and Scott provide strategies and examples of how you can position yourself as a leader in one or more important categories. Perhaps you sold the...
How Mobile First Indexing can affect your strategy
Dave shares how to spin a down market report into a positive and Scott shares a follow up to Episode 12 regarding a new Google rank factor called Mobile-First Indexing. Google: Mobile-Friendly Test The article of the week: Peoria ranked one of the worst real estate...
How to take advantage of other agents
Dave and Scott offer strategies from their workshops about methods of finding and tracking specific agents that can most efficiently lead to buyers and sellers within your areas of expertise. These methods include being able to track competitor's social media feeds...
How recent changes to Google’s Ads will affect your real estate marketing
This episode, we discuss how recent changes to Google's Advertising products can and will change how you a market yourself online. The Real Estate Marketing Master Mix Podcast co-host Scott Winterroth share information on the recent rebranding on Google Adwords into...