Dave and Scott provide a path for how to respond to your inquiries about your properties and/or your brand which more effectively engage your potential client. You can zoom in on their most important concern, which helps you to follow up more effectively while making the potential client feel that you are serving them. This is whether they respond to you by phone, text, e-mail, social media, PPC, mailers, or by way of an open house or showing. There is a lot more to it than the speed of response and tracking the source, as you will learn in this edition.

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