Dave’s 30 years of real estate marketing, advertising, market research, and writing experience have benefitted hundreds of agents, investors, builders, developers, contractors, rehabbers, and lenders.

As Marketing Director at First In Promotions, a Chicago area based marketing agency, since its inception in 1992, he has been there for the beginning of all of the technology which dominates the industry today.

Going back to the 90’s, Dave put the “Open House Hotline” telephone announcement updates into partnership with an official publication of the Los Angeles Assn. of Realtors for seven years and with RE/MAX of Texas for a weekly Houston TV home showcase show.

Forward to right now, and Kohl is bringing “Virtual Reality For Real Estate” to builders, developers, and rehabbers. His marketing plans are designed to get properties sold prior to completion or being ready. He also performs Feasibility Studies to identify investment property opportunities, provides advance renderings for contractors, produces workshops and seminars for industry professionals, buyers, and sellers. ‘Real Estate Marketing Masters Mix’ enables Kohl to share his knowledge and experience with his followers at their convenience.

REAL ESTATE MARKETING MASTERS MIX PODCAST

The Real Estate Marketing Masters Mix Podcast is designed for real estate professionals of all levels of experience to amp up their strategies for increasing business and revenue for the long term. It’s everything from tips for branding your business to accelerating the sale to securing more listings to managing your database even more effectively, and all points in between. The goal is to provide actionable strategies that you can use today to achieve your goals.

How To Attract Even More Attention To Your Listings

Dave and Scott present examples and strategies for gaining attention to your listings which have little or nothing to do with the actual property being for sale. These are valuable whether you hold open houses or not, and whether you have a budget or not. There are...

Developing Your Own Leads

Doing some basic scouting of your farm area for "rescue properties" can directly lead to more than one future client. A home in obvious need of repair could be an opportunity for you without you having to so much as pick up a screwdriver. Becoming the agent that took...

Get Me More Leads

Dave and Scott discuss the pros and cons of going with 'outside' companies to generate leads before adding several separate strategies for generating leads direct to you. Having your social media and/or web site be the "first" to create buzz about something important...

Working with real estate investors

Dave and Scott share strategies on how and why agents can access more inventory and generate repeat business by working more closely with real estate investors. Find out how sending them properties to buy could result in them sending you specific listings in return,...

Strategies For Marketing Your Farm Area

Buyers and sellers are more comfortable working with an agent that is involved with and relates to the community. Dave and Scott review techniques for your social media and marketing you can use to engage your followers and database. Find out ways to track school...

Size Matters

With some big cities and suburban areas going with smaller homes and micro-apartments, Dave and Scott examine the best techniques for marketing and promoting properties of various sizes. A small unit downtown could be worth as much as a three-bedroom ranch house on a...

Your Creative Year Ever

Sometimes you don't always think creativity with real estate in the same sentence but you would be surprised just how creative the business can be. From listings to digital strategy, your agent business thrives when you become your most creative self. Because...

Strategies For Inquiries

Dave and Scott provide a path for how to respond to your inquiries about your properties and/or your brand which more effectively engage your potential client. You can zoom in on their most important concern, which helps you to follow up more effectively while making...

How to grow visibility for your business

In order to gain traction, you must work towards building top of funnel strategies for acquiring visibility for your real estate business.  In this episode, digital strategist Scott Winterroth explains tactics for growing visibility for your real estate business with...

Becoming the Number One Agent

Chances are you are 'number one' in something that you do. If you don't know it, neither do your potential clients. Dave and Scott provide strategies and examples of how you can position yourself as a leader in one or more important categories. Perhaps you sold the...

How Mobile First Indexing can affect your strategy

Dave shares how to spin a down market report into a positive and Scott shares a follow up to Episode 12 regarding a new Google rank factor called Mobile-First Indexing. Google: Mobile-Friendly Test The article of the week: Peoria ranked one of the worst real estate...

How to take advantage of other agents

Dave and Scott offer strategies from their workshops about methods of finding and tracking specific agents that can most efficiently lead to buyers and sellers within your areas of expertise. These methods include being able to track competitor's social media feeds...

How to delegate so you can sell homes

In this episode, Scott and Dave are joined by Jason Rosado, who brings his 25 years of experience as a Business & Executive Coach. Jason discusses ways to find your passion, highlight your success activities, and bring it to the forefront of your business, as well...

Do’s And Don’ts Of Direct Mail For Agents

Direct Mail remains an important consideration for an effective marketing and advertising presence to potential as well as to current clients. Dave and Scott review methods for making it work effectively, whether as a stand-alone or as a reinforcement to your other...

Tips for strategic home showings

In this episode, Real Estate Marketing Masters Mix podcast host Dave Kohl walks us through some great tips for more strategic home showings. Including creative ways to spin the undesirable and profit from a few easy real estate marketing tips including how to hide a...

Timing your real estate marketing promotions

Dave Kohl and Scott Winterroth talk about timing your real estate marketing promotions to create context with what is on your real estate prospects mind.  A few puns but there are some great tips on why you should think more about timing for both marketing your real...

Networking for more Business

Dave Kohl and Scott Winterroth review proven methods of choosing which business networking events and venues will be most productive. Discover techniques for finding the people you most need to meet to grow your real estate business and discover some of the best...

The Three “S” of Social Media Content for Real Estate

Dave and Scott talk about what we call the Three "S" of social media content for real estate professionals with great examples of how each "S" can help you leverage social media to grow your visibility online.   We talk about why just posting an image might not be the...