Dave’s 30 years of real estate marketing, advertising, market research, and writing experience have benefitted hundreds of agents, investors, builders, developers, contractors, rehabbers, and lenders.

As Marketing Director at First In Promotions, a Chicago area based marketing agency, since its inception in 1992, he has been there for the beginning of all of the technology which dominates the industry today.

Going back to the 90’s, Dave put the “Open House Hotline” telephone announcement updates into partnership with an official publication of the Los Angeles Assn. of Realtors for seven years and with RE/MAX of Texas for a weekly Houston TV home showcase show.

Forward to right now, and Kohl is bringing “Virtual Reality For Real Estate” to builders, developers, and rehabbers. His marketing plans are designed to get properties sold prior to completion or being ready. He also performs Feasibility Studies to identify investment property opportunities, provides advance renderings for contractors, produces workshops and seminars for industry professionals, buyers, and sellers. ‘Real Estate Marketing Masters Mix’ enables Kohl to share his knowledge and experience with his followers at their convenience.

REAL ESTATE MARKETING MASTERS MIX PODCAST

The Real Estate Marketing Masters Mix Podcast is designed for real estate professionals of all levels of experience to amp up their strategies for increasing business and revenue for the long term. It’s everything from tips for branding your business to accelerating the sale to securing more listings to managing your database even more effectively, and all points in between. The goal is to provide actionable strategies that you can use today to achieve your goals.

How To Distinguish Yourself In Real Estate

In this fascinating episode, Dave chats with Randall Craig, a “serial entrepreneur” who had served as an advisor for financial institutions, professional service firms, and associations around the country. An author of eight books (as of press time), Randall...

Effective Time Management For Real Estate Professionals

Our followers tell us that Time Management for real estate professionals is still very much of a juggling act. Although agents, brokers, developers, investors, lenders, and contractors all need to serve clients, they also need to maintain their marketing, social...

How A Construction Site Can Help Construct Your Marketing Approach

No matter how much or little you are involved in a residential or commercial construction (or major renovation), you can make it a part of your marketing approach. Helping to make sure the project is completed when scheduled and without theft or damage can be a...

Planning To Sell Or Lease Non-Existing Real Estate

Technology has advanced to the point where developers, builders, and brokers no longer need to wait until a property is "ready to go" before being able to sell or lease it in part or in full. In this informative episode, Dave explains some of the most prominent...

Creating Your Elevator Pitch

An "elevator pitch" is how you describe your goal as briefly as possible to a potential client or someone who may know a potential client you are meeting. Whether for real estate or not, many people mistake their "elevator pitch" as being the chance to give a...

Crowdfunding For Real Estate

In this episode, Dave reviews reasons to consider a Crowdfunding approach as a means to raise funds for real estate investing. Implementing a Crowdfunding campaign needs include marketing strategies, including content designed to generate interest from potential...

You Can’t Sell Air – But You Can Market It

Dave and Scott put the heat on the need to be aware of the overall air quality of a property and how doing so could help in the selling or buying process. Hear tips about what could help to improve indoor air quality before a potential buyer or tenant has reason to...

Marketing and Planning Your Next Property Renovation

There is a lot to deal with when it comes to planning a property renovation and working with a variety of contractors. Typically, an investor or property owner will need to sell or lease the property upon completion of the rehab or renovation work. It is important to...

How to Protect Your Real Estate Website From Hackers

Dave and Scott review some of the most significant problems caused by hackers and cyber criminals, including some of the tricks they use to capture passwords, steal confidential data, and spread viruses. Because of the dollars involved in real estate transactions, it...

The High Cost of Procrastination

It seems like more and more potential home buyers and real estate investors are finding excuses for not going ahead with buying a home or investment property. Dave explores the cost of "waiting a year" or two or three, showing how it could take thousands more out of...

What To Do When Real Estate Goes Wrong

Dave takes a case study of a significant failure and explains the extensive steps taken to hopefully prevent it from happening again at any location. This includes examining both the physical aspects as well as human error. The case study, linked here, is 40 pages of...

How To Market Your Properties In Ways You Can’t Market Them

Dave and Scott details a few of the ways to advertise and market properties toward an ethnic audience, specific income levels, and relocations without worry. These techniques apply to social media (paid or otherwise), print and online advertisements, PPC, mailers and...

Going Mobile – Mobile Homes, That Is

Dave speaks with special guest Jonathan Tuttle of Midwest Park Capital about the advantages of investing in mobile homes and mobile home parks. Tuttle explains financial and logistical advantages compared with multi-family properties, along with explaining how brokers...

How Tax Liens and Tax Sales Could Impact Your Efforts

Dave and Scott take a listener's question and expand upon what agents and investors should know about tax liens and tax sales and how they could impact the ability to complete a purchase or sale of a property. Agents benefit from knowing more about what do suggest if...

Researching Your Farm Area Without Technology

Dave and Scott provide some strategies for newer agents or agents new to a farm area on methods of learning about as many of the properties as possible. Most of the tips apply even if there is not a computer or device involved in the process. The more strategies you...

Why Short Sales Take A Long Time

Dave and Scott provide an overview of the Short Sale process based on questions from listeners over the past few months. Find out why they are called "Short Sales" when they can take months and months to hopefully complete. Find out why not just "any" real estate...

Adjusting For Investments In Rental Properties

Dave shares his thoughts on the impact of the pandemic on the real estate rental markets. He reminds us that single-family homes make up a large percentage of rental properties and how that helps with keeping good tenants. This is a time to adjust your thinking as we...

Long Term Impact of Pandemic On Commercial Real Estate

Scott and Dave share thoughts on likely short and long term trends likely to result from the pandemic when it comes to commercial real estate. They discuss how more people working from home more often would impact the demand for office and warehouse space. Location...

How Will All of the Working From Home Impact Real Estate?

Scott and Dave analyze how the significant percentage of people working from home could continue for years to come and how to anticipate the impact on real estate. Living near transportation may not matter as much if employees don't need to commute every day....