Dave’s 30 years of real estate marketing, advertising, market research, and writing experience have benefitted hundreds of agents, investors, builders, developers, contractors, rehabbers, and lenders.

As Marketing Director at First In Promotions, a Chicago area based marketing agency, since its inception in 1992, he has been there for the beginning of all of the technology which dominates the industry today.

Going back to the 90’s, Dave put the “Open House Hotline” telephone announcement updates into partnership with an official publication of the Los Angeles Assn. of Realtors for seven years and with RE/MAX of Texas for a weekly Houston TV home showcase show.

Forward to right now, and Kohl is bringing “Virtual Reality For Real Estate” to builders, developers, and rehabbers. His marketing plans are designed to get properties sold prior to completion or being ready. He also performs Feasibility Studies to identify investment property opportunities, provides advance renderings for contractors, produces workshops and seminars for industry professionals, buyers, and sellers. ‘Real Estate Marketing Masters Mix’ enables Kohl to share his knowledge and experience with his followers at their convenience.

REAL ESTATE MARKETING MASTERS MIX PODCAST

The Real Estate Marketing Masters Mix Podcast is designed for real estate professionals of all levels of experience to amp up their strategies for increasing business and revenue for the long term. It’s everything from tips for branding your business to accelerating the sale to securing more listings to managing your database even more effectively, and all points in between. The goal is to provide actionable strategies that you can use today to achieve your goals.

Going Mobile – Mobile Homes, That Is

Dave speaks with special guest Jonathan Tuttle of Midwest Park Capital about the advantages of investing in mobile homes and mobile home parks. Tuttle explains financial and logistical advantages compared with multi-family properties, along with explaining how brokers...

How Tax Liens and Tax Sales Could Impact Your Efforts

Dave and Scott take a listener's question and expand upon what agents and investors should know about tax liens and tax sales and how they could impact the ability to complete a purchase or sale of a property. Agents benefit from knowing more about what do suggest if...

Researching Your Farm Area Without Technology

Dave and Scott provide some strategies for newer agents or agents new to a farm area on methods of learning about as many of the properties as possible. Most of the tips apply even if there is not a computer or device involved in the process. The more strategies you...

Why Short Sales Take A Long Time

Dave and Scott provide an overview of the Short Sale process based on questions from listeners over the past few months. Find out why they are called "Short Sales" when they can take months and months to hopefully complete. Find out why not just "any" real estate...

Adjusting For Investments In Rental Properties

Dave shares his thoughts on the impact of the pandemic on the real estate rental markets. He reminds us that single-family homes make up a large percentage of rental properties and how that helps with keeping good tenants. This is a time to adjust your thinking as we...

Long Term Impact of Pandemic On Commercial Real Estate

Scott and Dave share thoughts on likely short and long term trends likely to result from the pandemic when it comes to commercial real estate. They discuss how more people working from home more often would impact the demand for office and warehouse space. Location...

How Will All of the Working From Home Impact Real Estate?

Scott and Dave analyze how the significant percentage of people working from home could continue for years to come and how to anticipate the impact on real estate. Living near transportation may not matter as much if employees don't need to commute every day....

Ace the Gram – Real Estate Instagram Tips

For real estate professionals that love taking photos and using them to promote their business, Instagram has become more and more valuable among the social media choices. In this edition, Scott and Dave talk with Vivien Conway of the Ace The Gram podcast. Ace The...

Tips for helping with a construction or large contractor project

Tips for helping with a construction or large contractor project

Dave and Scott reveal expert tips on the ins and outs of helping with a construction or large contractor project. Taking the extra steps to make sure a project you are involved in gets completed within deadlines and with as few obstacles as possible is the goal. You...

Part 2: The whole search on Branding

Part 2: The whole search on Branding

This episode is a topic continuation of our last episode on The Whole Search and Nothing But The Search. Except in this episode, Dave and Scott focus on branding and how agents can own their space online with their brand. Learn some strategies and tactics for branding...

The whole search and nothing but the search

The whole search and nothing but the search

Dave and Scott share some interesting data and strategies around property searches, from both a user perspective and a search engine optimization angle. Listen in for some great tips that you can use to elevate your real estate marketing game.

Maximize your Market Research

Maximize your Market Research

In this episode, Dave and Scott share some tips for researching for better real estate marketing data and how great information can help you better leverage your position as a market leader. Follow Dave: @davekohlonlineFollow Scott: @swinterroth

Real Estate SEO Tips in 2019

Real Estate SEO Tips in 2019

Dave and Scott share some current advice on how real estate agents and other real estate professionals can leverage search engine optimization in 2019. Contrary to what you may be hearing, Search Engine Optimization (SEO) is not dead but it just ever-evolving. Be sure...

Sourcing for photography

Sourcing for photography

There's always the need for great photos for real estate listings. What about photos and imagery for other marketing and social media content? Since using photos from the MLS is not something you want to do, especially if the listing is not your own, in this episode...

How To Attract Even More Attention To Your Listings

How To Attract Even More Attention To Your Listings

Dave and Scott present examples and strategies for gaining attention to your listings which have little or nothing to do with the actual property being for sale. These are valuable whether you hold open houses or not, and whether you have a budget or not. There are...

Developing Your Own Leads

Developing Your Own Leads

Doing some basic scouting of your farm area for "rescue properties" can directly lead to more than one future client. A home in obvious need of repair could be an opportunity for you without you having to so much as pick up a screwdriver. Becoming the agent that took...

Get Me More Leads

Get Me More Leads

Dave and Scott discuss the pros and cons of going with 'outside' companies to generate leads before adding several separate strategies for generating leads direct to you. Having your social media and/or web site be the "first" to create buzz about something important...

Working with real estate investors

Working with real estate investors

Dave and Scott share strategies on how and why agents can access more inventory and generate repeat business by working more closely with real estate investors. Find out how sending them properties to buy could result in them sending you specific listings in return,...

Strategies For Marketing Your Farm Area

Strategies For Marketing Your Farm Area

Buyers and sellers are more comfortable working with an agent that is involved with and relates to the community. Dave and Scott review techniques for your social media and marketing you can use to engage your followers and database. Find out ways to track school...

Size Matters

Size Matters

With some big cities and suburban areas going with smaller homes and micro-apartments, Dave and Scott examine the best techniques for marketing and promoting properties of various sizes. A small unit downtown could be worth as much as a three-bedroom ranch house on a...