Dave and Scott provide examples of ways that power agents position themselves to be the “go to” contact for their specialty. Even if you sell more than “north side condos” or “medical professionals”, having that one element to what you do that keeps other agents and everyone in your database remembering you pays off in the long haul. Chances are you have extra knowledge of a community or type of property, and/or a hobby or experience in something that brings you a common interest with potential buyers and sellers. Learn some of what others are doing to capitalize on that.